Noah Holdings Limited, through its subsidiaries, operates as a wealth management service provider with focus on wealth investment and asset allocation services for high net worth individuals and enterprises in the People's Republic of China. The company's products include fixed income products, including asset management plans sponsored by mutual fund management or securities companies, real estate funds managed by it, and collateralized fixed income products sponsored by trust companies that provide investors with fixed rates of return. It also offers private equity funds products comprising investments in various private equity funds sponsored by domestic and international fund management firms, real estate funds and fund of funds managed by the company, and the underlying assets that are portfolios of equity investments in unlisted private companies. In addition, the company provides secondary market equity fund products, private securities investment fund products, mutual fund products, insurance products, short-term financing products, online platform services to white-collar professionals clients, peer-to-peer lending for high net worth individuals through the Internet, and online payment and product information systems. It serves high net worth individuals; enterprises affiliated with high net worth individuals; and wholesale clients, primarily local commercial banks and branches of national commercial banks that distribute wealth management products to their own clients. Noah Holdings Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.