National Beverage Corp., through its subsidiaries, develops, produces, markets, and sells a portfolio of flavored beverage products primarily in North America. The company offers beverages geared to the active and health-conscious consumers, including sparkling waters under the LaCroix, LaCroix Curate, LaCroix NiCola, and Shasta brand names; energy drinks and shots under the Rip It brand name; juice and juice-based products under the Everfresh, Everfresh Premier Varietals, and Mr. Pure brand names; and carbonated soft drinks in various flavors comprising regular, sugar-free, and reduced-calorie options under the Shasta and Faygo brands. It serves retailers, as well as various up-and-down-the-street accounts through the take-home, convenience, and food-service distribution channels. The company sells and markets its products through an internal sales force, as well as specialized broker networks. National Beverage Corp. was founded in 1985 and is based in Fort Lauderdale, Florida. National Beverage Corp. is a subsidiary of IBS Partners, Ltd.