Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor worldwide. It operates in two segments, Hotel Franchising and SkyTouch Technology. The company franchises lodging properties under the proprietary brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, Cambria hotels and suites, and Ascend Hotel Collection. It also develops and markets cloud-based technology products, including inventory management, pricing, and connectivity to third party channels and hoteliers that are not under franchise agreements with the company; and provides onsite and remote installation, training, and 24/7 phone support services. As of March 21, 2017, the company franchised approximately 6,500 hotels comprising approximately 500,000 rooms. Choice Hotels International, Inc. was founded in 1981 and is based in Rockville, Maryland.