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About
Vera Bradley, Inc. designs, produces, markets and retails accessories for women. Its products include handbags, accessories and travel and leisure items. It operates through the Direct and Indirect segments. The Direct segment consists of the sales of Vera Bradley products through full-price and outlet stores. The Indirect segment handles the sales of Vera Bradley products to specialty retailers, which are located in the United States. It also offers accessories, which includes wallets, wristlets, eyeglass cases, cosmetics cases, paper and gift products. The company was founded by Barbara Bradley Baekgaard & Patricia R. Miller in 1982 and is headquartered in Roanoke, IN. | |||
Description
Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. The company offers totes, crossbodies, satchels, clutches, backpacks, baby, and lunch bags; accessories, inclduing wallets, wristlets, eyeglass cases, jewelry, scarves, and various technology accessories; and travel products, such as rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products consisting of mugs and tumblers, as well as textiles products, such as throw blankets, beach towels, comforters, and wellness and beauty products; offers apparel/footwear, stationery, merchandising, and gift card products; and licenses its products. The company sells its products through two segments, Direct and Indirect. The Direct segment sells Vera Bradley branded products through the company's factory outlet stores in the United States, verabradley.com, and direct-to-consumer eBay sales, as well as through its annual outlet sale in Fort Wayne, Indiana. The Indirect segment offers Vera Bradley branded products to approximately 2,600 specialty retail locations located in the United States, as well as department stores, national accounts, third party e-commerce sites and inventory liquidators, and its wholesale customer in Japan. As of January 28, 2017, the company operated 113 full-line stores and 46 factory outlet stores. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana. | |||
