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About
Bankrate, Inc. operates as a publisher and aggregator and distributor of personal finance content on the Internet. The company provides consumers with proprietary, researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, and other categories, such as retirement, automobile loans and taxes. It operates through the following segments: Banking, Credit Cards and Insurance. The Banking segment offers information on rates for various types of mortgages, home lending and refinancing options. The Credit Cards segment consumer and business credit and prepaid cards, provides detailed information and comparison capabilities, and host news and advice on personal finance, credit card and bank policies, as well as tools and calculators to estimate credit scores and card benefits. The Insurance segment provides advice and detailed descriptions of insurance terms, and produce articles on topical subjects. The company was founded in 1976 and is headquartered in New York, NY. | |||
Description
Bankrate, Inc. operates as a publisher, aggregator, and distributor of personal finance content on the Internet. It provides personal finance editorial content across various categories, including mortgages, deposits, credit cards, senior care, and other personal finance categories. The company's flagship Websites Bankrate.com, CreditCards.com, and Caring.com are content destinations and connect its audience with contextually relevant advertisers, and financial service and senior care providers. Its Banking segment offers information on rates for various types of mortgages, home lending, and refinancing; and rate information and original editorial content on various deposit products, retirement, taxes, and debt management. The company's Credit Cards segment offers information and comparison capabilities of consumer and business credit and prepaid cards; and host news and advice on personal finance, credit card, and bank policies, as well as tools and calculators to estimate credit scores and card benefits. Its Senior Care segment provides caregiving content, a comprehensive online senior living directory for the United States, a local directory covering a range of other senior caregiving services, and telephone support and advice from trained family advisors. Bankrate also develops and provides content, tools, Web services, and co-branded Websites to approximately 150 online partners, including personal finance sites. The company was formerly known as ilife.com Inc. and changed its name to Bankrate, Inc. in 2000. Bankrate, Inc. was founded in 1976 and is headquartered in New York, New York. |