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About
Marchex, Inc. operates as a mobile advertising technology company, which engages in connecting online behavior to real-world and offline actions. The firm offers driving phone calls and local leads platform through the Call-Driven segment. Its products include call, search, and display and video analytics. The company was founded by Russell C. Horowitz, Ethan A. Caldwell, Peter Christothoulou, and John Keister on January 17, 2003 and is headquartered in Seattle, WA. | |||
Description
Marchex, Inc. operates as a mobile advertising analytics company. Its products include Marchex Call Analytics, an analytics technology platform that provides data and insights to measure the performance of mobile, online, and offline advertising for advertisers and small business resellers; and Marchex Search Analytics, a product for search marketers that drive phone calls from search campaigns, as well as attributes inbound phone calls made directly from paid search ads and landing pages to a keyword. The company also provides Marchex Display and Video Analytics, a product for marketers that buy digital display advertising, as well as measures the influence that display advertising has on inbound phone calls; Marchex Social Analytics, a product for marketers that buy social media advertising; and Marchex Call Marketplace, a mobile advertising network for businesses that depend on inbound phone calls to drive sales, as well as offer advertisers ad placements across various mobile and online media sources to deliver qualified calls to their businesses. The company also offers Local Leads platform, a service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers to sell call advertising, search marketing, and other lead generation products through their existing sales channels to small business advertisers. In addition, it offers lead services, including pay-for-call, search marketing, and ad creation, as well as include features, such as call tracking, geo-targeting, campaign management, reporting, and analytics. The company offers its services through direct sales, reseller partnerships, and referral agreements and technology integration partners worldwide. Marchex, Inc. was founded in 2003 and is headquartered in Seattle, Washington. | |||
