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About
Acxiom Corp. engages in marketing database and business intelligence development. It operates through the following segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Audience Solutions segment assists clients validate the accuracy of their people-based data, The Marketing Services segment helps clients unify data at the individual level in a privacy-safe environment and use it to achieve data-driven results. The company was founded in 1969 and is headquartered in Conway, AR. | |||
Description
Acxiom Corporation operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, the Asia-Pacific, and internationally. It operates through three segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. This segment's Data Onboarding service enables clients to activate offline data for use across their preferred marketing platforms for display, search, video, mobile, site optimization, data management, attribution, etc.; and LiveRamp Customer Link service offers customer data in a privacy-safe way. The Audience Solutions segment offers consumer demographics products, including InfoBase products to marketers with the ability to identify and reach the right audience with the right message across traditional and digital channels; and AbiliTec, which enables brands recognize individuals and households using various types of input variables and connect identities online and offline. The Marketing Services segment offers marketing database services, strategy and analytics, and Impact email and cross-channel data-driven marketing solutions. The company serves companies and organizations in the financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as in non-profit and government sectors. Acxiom Corporation was founded in 1969 and is headquartered in Little Rock, Arkansas. | |||
